If at first you don't succeed...
Just add a second newsletter they said. It will be easy they said. Only it hasn’t been, and I have spent way more time than is probably necessary trying to figure out how to create a second newsletter for the book club, y’all. So I have decided to scrap it (the newsletter, not book club).
Here’s the deal.
Starting next week, I will be sending out 3 emails per week. On Monday, all subscribers will get a general essay. On Fridays, subscribers will get the weekly update. Here’s the change → on Wednesdays I will send out the book club email. The book club emails will initially be available to everyone, but after a few weeks they will become a subscriber only exclusive.
I know three emails are a lot, but it is easier to have everything consolidated in one newsletter - easier for you and easier for me. If you aren’t interested in book club, no problem. You can simply delete the emails. Maybe you will find them engaging whether you read the book or not.
The first book club email will actually go out THIS Wednesday with more details and the announcement of the first book.
I know all these administrative emails have been tedious. I am sorry y’all. Things should be back to green flag racing in the next week or so. I appreciate your patience.
I will leave you with a question inspired by next Monday’s essay:
Do you believe in luck?